Plugin Of Social Media Widgets In Blogger

Social media like Twitter, Google Plus, LinkedIn, Facebook, etc can be used for communication between people no matter in which country sharing photos, videos, ideas, thoughts, and more. The users have to create an account for each site to access social media. And also social media is a good platform for Digital Marketing. Through this platform, we can increase the Page Rank of our website for this Google introduced Social media authority value.

Social Media is ever-changing and there’s always a new crazy way people can document every aspect of their life.

Twitter

Twitter is a vast sea of information of 140 characters or less content waiting to be read, clicked, followed, and re-tweeted. It actually serves as a platform for the providers of a product and services to connect with the audience.

Plugin Twitter Widget to the Blogger

• Login into the “Twitter Account”.
• Select the Profile picture and edit the Settings on the right side.
• Click on “Widget” and then say to create a new button.
• You will enter the new screen presented with a choice of how and what to embed. You can enter the “Twitter URL” or else choose what embedded tweet should take.
• Follow your options and explore the different possibilities for embedding a tweet. Once you have selected you will “receive a code to copy into your HTML” as well as have a preview of the form that the embedded tweet will take.

LinkedIn

LinkedIn is designed for business and employment-based service by Microsoft Corporation that operates professional networking, job seekers posting their resumes, etc. LinkedIn allows members to create a profile and can invite anyone to become a connection through this it creates a real-world professional relationship.

Plugin LinkedIn Widget to the Blogger

• Login into the LinkedIn profile.
• Click on “Edit profile”.
• Click on “Edit URL” to customize your URL.
• Select Create a badge and copy the code.
• Back to the Blogger click layout and then add gadgets.
• Select HTML/Javascript and paste the copied badge code in the content portion.
• Back to the LinkedIn account and select any “Widget” you wish.
• Copy its code and paste it into the HTML/Javascript of your blogger and save it.
• Take a blog view.

Plugin Twitter and LinkedIn Widgets onto your Blogger enable your visitors to see your conversation right thereby showing off your Twitter and LinkedIn activity make you more active in social media, which gives you more impressions and shows that you are up to speed on technology and social media. That makes the Website more dynamic.

                                                                                              Aysha Iqbal                              

A Brief Note On Google Analytics.

13 years ago on November 14^th Google hit the market with a web analytics called Google Analytics after acquiring Urchin. Google Analytics is a free web analytics tool put into operation by Google that gives rise to detailed statics about liveliness on a webpage. Google defines that the Google Analytics help to study or examine visitor traffic like direct traffic, organic traffic, social media traffic, referral traffic, traffic through Ads and gives a complete picture of your audience & their needs.

The webmaster has logged into their accounts not only because it is free to use but also it is trustworthy. Webmasters will get a measure of knowledge about their site that drags or excite the webmasters to create an account in google analytics.

Signing up google analytics is very easy.

Here are the steps:

1. Get into the google analytics website and login in or sign up to the account.
2. Add tracking property to your website, a mobile app or blog. Each of these has unique settings.
3. Set up the tracking code. The unique code does the work of collecting data and delivers it into the google analytics placed in the header area of javascript code.

It’s easy as that.

Awesome facts in Google analytics:

1. We can watch the most important Analytics Data.
2. We can check out which online campaigns bring the most traffic and conversation.
3. We can track where your best visitors located.
4. We can focus on what the people are searching for on your site.
5. We can identify worst performing pages.
6. We can uncover the top content.

Now it’s your turn – TRY OUT GOOGLE ANALYTICS..!

Please share your tricks and tips in the comments and also hit the like button.

Aysha Iqbal

What Is Google Webmaster Tool?

The Google Webmaster Tools (GWT) is also known as the search console. In 2015 Google webmaster tool has been rolled out to Google search console and major of its tools functions the same. The Google webmaster tool is an essential service offered by Google to the business owner who delegates, SEO specialist, site administrator, web developer, and app developer. Google search console helps to monitor and maintain the webpage’s presence in Google search result. Google webmaster tool is the main system for Google to communicate with webmasters because of this GWT also called as a mock point of Google. It is offered as a free service to the webmasters. We can analyze and view search appearance, search traffic, technical status updates, crawling errors, links, HTML errors, fetch as Google.

Features of Google Webmaster Tools:

Search Appearance:

It is a tab that contains a bunch of tools to help you optimize the appearance of your webpage on Google search results like Data Highlighter.

Crawl:

Any crawl errors or blocked pages that your website might have the crawler tab will give you the information about it.

Google Index:

The number of web pages content indexed as well as the number of URLs blocked from the page by Google is monitored by using the Google indexed tab.

Search Traffic:

For SEO and keyword research search traffic tab is a most useful free tool.

How to Organize Google Webmaster Tool?

You have to verify that you are the owner or authorized representative of the website before accessing the data.  There are five ways you can choose which option is easiest for you.

• Uploading an HTML file.
• Adding HTML tag.
• Select the provider of your domain name.
• Use Google analytics.
• Using the Google tag manager.

Why we use Google webmaster tools?

Google webmaster tools used to make sure that Google accesses your content. It will create and monitor content that delivers search results. It will maintain your webpage with minimal disruption to search performance. Search console will monitor and resolve malware or spam issues so your website stays safe.

The interesting part of Google Webmaster tool is completely free given by the search engine Google.

Aysha Iqbal

What is On page optimization?

On-page optimization is also called as on-site optimization which is a part of white hat SEO technique. It refers to the activities that you can apply on your website so that it honed for search engines in simple words, it helps the Google to crawl the webpage very easily. In order to attain high ranking and earn more traffic, we optimize both the content and HTML source code of the page. By doing on page optimization a search engine can serve high-quality content.

On Page Optimization Techniques:

Title Tag:

The title of the page is a very important factor in SEO. Page and post should have appropriate and unique titles. It specifies the title of the website. It is the clickable text displayed as the title of the website. Title tag optimization is done to make sure that the web pages get displayed for the targeted keyword. To know our relevancy for a specific keyword Google check for CTR(Click Through Rate).

For optimizing title tag:

•       Keyword must be present along with page name.
•       Title must be unique, impressive and attractive.
•       Use focusing keywords un the title.
•       Don’t duplicate the title.
•       First characters of each word should be in upper case.
•       Character length should be 50- 60 characters.
•       Maximum characters up to 512px.
•       Use minimum 3 words and maximum 6 words.

Meta Description:

Something to remember while writing a Meta description: 

• Maintain structured data by adding rich snippet and enabling star ratings.
• If we get a lot of impressions but fewer clicks because it’s in 5^th position. If the CTR is less we must optimize the Meta description.
• Use a maximum of 155-160 characters for a page and a minimum of 155 characters for a post.
• Avoid grammatical and spelling mistakes.
• Use maximum pixel width of 1024px.
• It must be unique but the content on the page can be similar to the meta description. It must be very impressive.
• It’s good to include focusing keywords and can also include offer rebate, discounts to Meta description in order to increase the clicks.

Body Section Optimization:

For an SEO Analyst writing contents for a page is very important, content needs to be broken up into paragraphs and should be given headings. The search engine can understand your content easily when the heading is keyword rich, its good to appear focusing words nearly 4 times in body section.  Include only one H1 on one page. Subheadings, minor headings can be given as H2, H3. Long contents can help to achieve a high rank in the body.

Meta tag:

Include a set of keywords in the form of Meta tags in each of your pages. It will not appear in the search results, but only in the code of your page. It should include all the suitable keywords related to the content on your website. Search ranks can be increased with help of suitable Meta tags in search results.

Heading tags:

Content on your website is very important in SEO. Visitors should visibly be engaged by giving proper headings tags and paragraphs. Tags given to these headings are called H1, H2 and H3 etc.H1 tags are mainly used for Title tags.H2 and H3 respectively used for subheadings. When you give body tags Google crawlers can find easily. In Google search breaking your content will help you to rank your website higher.

Keyword Optimization:

Using relevant keywords can attain good traffic to the site. It is the duty of site owners to optimize keyword. The keyword must be in links, inbound links, internal links, outbound links all should have top optimized keywords.

 Important things to be remembered while optimizing keywords:

• The title should contain the relevant keyword.
• There must be keywords in the links (anchor text). Inbound links, internal links, outbound links all should have your top optimized keyword.
•  Optimize keywords in the pictures of your pages.
•  Include keywords in the URL structure.

Image Optimization:

Use the images within the content that will be attractive to the readers.

 Important things to be remembered while optimizing your image:

• Name the image in simple words in a descriptive way.
• Images should optimize alt tag.
• Choose the size of the image according to content size or else page will be overload

Authorization Optimization:

It is done to tell Google that this particular content is of a particular person. This is done by adding the name of the person who wrote the content and provide Google plus like social media links to show that he/she is genuine. Add rel attribute in HTML like this, rel=" author"  to completely own the post.

 Read more: SEO

 Aysha Iqbal

A Fleeting Look To The History And Progression Of SEO

Google is the topmost search engine in the world. A big thanks to Larry Page & Sergey Brin who bought Google as a research project in 1995. Today we can’t imagine a life without a search engine like Google from simple to complex everyone is depending on Google. 

But we can’t imagine that there was a tough period for Google, Google itself felt that it’s really falling down to a no trustworthy search engine.

what is this search engine? Huh...!

Here is a brief look at the history and progression of SEO. 

Search engines are the software designed to search information’s on the WorldWideWeb (WWW).

 Running Of Search Engine:

• Crawler / Spider / Googlebot: It is a program which discovers and updates web pages.
• Catcher: In simple words, it is a snapshot of crawled web pages & store data on their local server.
• Indexing: It takes the data from the local server and arranges them in categories like hotels, hospitals etc.

Earlier they only try to make a webpage more colorful & attractive by adding bigger size images & flashes because they have no that much idea of marketing due to this Google take more times to crawl & failed to give results. So the officials of Google discussed this issue & found a solution it is SEO.

WHAT IS SEO?

-SEO stands for search engine optimization. It is a set of rules used to increase the visibility of the website SERP. It helps the website to rank better by making it user-friendly, faster & easier to navigate result page. A better-ranking website gets more traffic. It completely depends on a search engine.

TYPE OF SEO:

•   White Hat SEO: It is a method which follows the guidelines of Google & improves the page rank (PR).

•   Black Hat SEO: It is a process where unethical tactics are employed to increase the PR of the website.

•   Grey Hat SEO: It is a process which uses black hat SEO but not up to the point where a website can set get blacklisted by the search engine.

Some officials opposed because they thought if they share the optimization tips it will affect the Google existence. After many discussions, they finalized to share the optimization tips to the webmasters.

But after getting the starter guide to the webmasters they misused it. Webmasters never tried to provide quality content. They only tried to maintain the technical side. Google gives importance to content specification. After noticing the misuses Google updated its algorithms again & again that is link specific and quality link specific with page rank & passing the juice.

Passing The Juice:

It is a term used to refer to the value of hyperlink to a particular website. Quality hyperlinks will help to gain top ranks in Google search results.

After years of struggling to gain users trust Google decide to show results depending on websites rank for that in 2009, Google introduces new features for users  & they are Google suggestions & personalized search result. In 2010 social media became a big hit. So Google included social media (If website shared via social media its rank increases).To make it more trustful they introduced social media authority value. 

In 2011 Google done strong updations because of the misuses & some are Panda updation for content spamming, Penguin updation for link spamming, hummingbird updation to give semantic search result. In 2015 a new version of hummingbird updation introduced it is a Rank brain.

Panda Updation:

It is to avoid content spamming.

It includes:

•   Content plagiarism.
•   Content spinning
•   Thinny pages.

The first updation was in 2011 & its become big hit in 2014 Google has done panda 4.0 update. they added panda updation in the main algorithm as a permanent filter because due to this updation Google can provide a quality result.

Penguin Updation:

It is to find link spamming.

It includes:

•   Link exchange.
•   Link selling & buying.
•   Link farming.
•   Comment spamming.
•   Wiki spamming. 
•   Over guest blogging.

The first updation was in 2012. In 2016 Google done penguin 4.0 updation. They changed link spamming into real time.

Hummingbird Updation:

It is to improve search results. In 2015 new version of hummingbird updation introduced it is Rank Brain Updation. In this artificial intelligence largely used. So Google can provide more accurate & quality results for users.

This is the history and progression of SEO, Google keeps on progressing because this search engine wants its users to be more convenient that will create a trust among the users. 

Aysha Iqbal