Google is the topmost search engine in the world. A big thanks to Larry Page & Sergey Brin who bought Google as a research project in 1995. Today we can’t imagine a life without a search engine like Google from simple to complex everyone is depending on Google.
But we can’t imagine that there was a tough period for Google, Google itself felt that it’s really falling down to a no trustworthy search engine.
what is this search engine? Huh...!
Here is a brief look at the history and progression of SEO.
Search engines are the software designed to search information’s on the WorldWideWeb (WWW).
Running Of Search Engine:
- Crawler / Spider / Googlebot: It is a program which discovers and updates web pages.
- Catcher: In simple words, it is a snapshot of crawled web pages & store data on their local server.
- Indexing: It takes the data from the local server and arranges them in categories like hotels, hospitals etc.
Earlier they only try to make a webpage more colorful & attractive by adding bigger size images & flashes because they have no that much idea of marketing due to this Google take more times to crawl & failed to give results. So the officials of Google discussed this issue & found a solution it is SEO.
WHAT IS SEO?
-SEO stands for search engine optimization. It is a set of rules used to increase the visibility of the website SERP. It helps the website to rank better by making it user-friendly, faster & easier to navigate result page. A better-ranking website gets more traffic. It completely depends on a search engine.
TYPE OF SEO:
- White Hat SEO: It is a method which follows the guidelines of Google & improves the page rank (PR).
- Black Hat SEO: It is a process where unethical tactics are employed to increase the PR of the website.
- Grey Hat SEO: It is a process which uses black hat SEO but not up to the point where a website can set get blacklisted by the search engine.
Some officials opposed because they thought if they share the optimization tips it will affect the Google existence. After many discussions, they finalized to share the optimization tips to the webmasters.
But after getting the starter guide to the webmasters they misused it. Webmasters never tried to provide quality content. They only tried to maintain the technical side. Google gives importance to content specification. After noticing the misuses Google updated its algorithms again & again that is link specific and quality link specific with page rank & passing the juice.
Passing The Juice:
It is a term used to refer to the value of hyperlink to a particular website. Quality hyperlinks will help to gain top ranks in Google search results.
After years of struggling to gain users trust Google decide to show results depending on websites rank for that in 2009, Google introduces new features for users & they are Google suggestions & personalized search result. In 2010 social media became a big hit. So Google included social media (If website shared via social media its rank increases).To make it more trustful they introduced social media authority value.
In 2011 Google done strong updations because of the misuses & some are Panda updation for content spamming, Penguin updation for link spamming, hummingbird updation to give semantic search result. In 2015 a new version of hummingbird updation introduced it is a Rank brain.
Panda Updation:
It is to avoid content spamming.
It includes:
- Content plagiarism.
- Content spinning
- Thinny pages.
The first updation was in 2011 & its become big hit in 2014 Google has done panda 4.0 update. they added panda updation in the main algorithm as a permanent filter because due to this updation Google can provide a quality result.
Penguin Updation:
It is to find link spamming.
It includes:
- Link exchange.
- Link selling & buying.
- Link farming.
- Comment spamming.
- Wiki spamming.
- Over guest blogging.
The first updation was in 2012. In 2016 Google done penguin 4.0 updation. They changed link spamming into real time.
Hummingbird Updation:
It is to improve search results. In 2015 new version of hummingbird updation introduced it is Rank Brain Updation. In this artificial intelligence largely used. So Google can provide more accurate & quality results for users.
This is the history and progression of SEO, Google keeps on progressing because this search engine wants its users to be more convenient that will create a trust among the users.
