What is On page optimization?

On-page optimization is also called as on-site optimization which is a part of white hat SEO technique. It refers to the activities that you can apply on your website so that it honed for search engines in simple words, it helps the Google to crawl the webpage very easily. In order to attain high ranking and earn more traffic, we optimize both the content and HTML source code of the page. By doing on page optimization a search engine can serve high-quality content.

On Page Optimization Techniques:

Title Tag:

The title of the page is a very important factor in SEO. Page and post should have appropriate and unique titles. It specifies the title of the website. It is the clickable text displayed as the title of the website. Title tag optimization is done to make sure that the web pages get displayed for the targeted keyword. To know our relevancy for a specific keyword Google check for CTR(Click Through Rate).

For optimizing title tag:

•       Keyword must be present along with page name.
•       Title must be unique, impressive and attractive.
•       Use focusing keywords un the title.
•       Don’t duplicate the title.
•       First characters of each word should be in upper case.
•       Character length should be 50- 60 characters.
•       Maximum characters up to 512px.
•       Use minimum 3 words and maximum 6 words.

Meta Description:

Something to remember while writing a Meta description: 

• Maintain structured data by adding rich snippet and enabling star ratings.
• If we get a lot of impressions but fewer clicks because it’s in 5^th position. If the CTR is less we must optimize the Meta description.
• Use a maximum of 155-160 characters for a page and a minimum of 155 characters for a post.
• Avoid grammatical and spelling mistakes.
• Use maximum pixel width of 1024px.
• It must be unique but the content on the page can be similar to the meta description. It must be very impressive.
• It’s good to include focusing keywords and can also include offer rebate, discounts to Meta description in order to increase the clicks.

Body Section Optimization:

For an SEO Analyst writing contents for a page is very important, content needs to be broken up into paragraphs and should be given headings. The search engine can understand your content easily when the heading is keyword rich, its good to appear focusing words nearly 4 times in body section.  Include only one H1 on one page. Subheadings, minor headings can be given as H2, H3. Long contents can help to achieve a high rank in the body.

Meta tag:

Include a set of keywords in the form of Meta tags in each of your pages. It will not appear in the search results, but only in the code of your page. It should include all the suitable keywords related to the content on your website. Search ranks can be increased with help of suitable Meta tags in search results.

Heading tags:

Content on your website is very important in SEO. Visitors should visibly be engaged by giving proper headings tags and paragraphs. Tags given to these headings are called H1, H2 and H3 etc.H1 tags are mainly used for Title tags.H2 and H3 respectively used for subheadings. When you give body tags Google crawlers can find easily. In Google search breaking your content will help you to rank your website higher.

Keyword Optimization:

Using relevant keywords can attain good traffic to the site. It is the duty of site owners to optimize keyword. The keyword must be in links, inbound links, internal links, outbound links all should have top optimized keywords.

 Important things to be remembered while optimizing keywords:

• The title should contain the relevant keyword.
• There must be keywords in the links (anchor text). Inbound links, internal links, outbound links all should have your top optimized keyword.
•  Optimize keywords in the pictures of your pages.
•  Include keywords in the URL structure.

Image Optimization:

Use the images within the content that will be attractive to the readers.

 Important things to be remembered while optimizing your image:

• Name the image in simple words in a descriptive way.
• Images should optimize alt tag.
• Choose the size of the image according to content size or else page will be overload

Authorization Optimization:

It is done to tell Google that this particular content is of a particular person. This is done by adding the name of the person who wrote the content and provide Google plus like social media links to show that he/she is genuine. Add rel attribute in HTML like this, rel=" author"  to completely own the post.

 Read more: SEO

 Aysha Iqbal